The growth of a business comes with a multitude of challenges and responsibilities. One of these challenges is simplifying a business’s internal and external communication using high-profile business phone services. To cut down the expenses, there is an option of relying upon VoIP or voice-over-internet protocol. In recent years, VoIP-CRM integration has helped businesses streamline business processes and achieve improved communication at the same time.
This integration has other benefits as well, like smoother data collection and faster information sharing. In this article, we discuss what VoIP-CRM integration is and how it becomes advantageous for any business belonging to any industry.
What Is Voip-Crm Integration?
VoIP-CRM integration ensures that businesses have a powerful tool in hand to use for boosting business’s efficiency. They can also reduce spending on office phone systems by integrating these two technologies. CRM was created as a database to monitor customers and their behaviour and habits, but it has now evolved into a mobile tool that collects a wide range of data and information about the customer. Then, there is VoIP, which stands for Voice over Internet Protocol, and it is a cloud-based phone system. A remarkable feature is that there is no need for any additional hardware, and just with a high-speed Internet connection and a phone handset, anyone can receive and make calls efficiently.
Integrating these two technologies works wonders, such as shorter lead response time, improved customer retention and, most importantly, boosted business sales. These telephone systems can become a synergy for businesses and allow them to retrieve customer data before every call. This makes business owners handle calls with particular attention to deliver better customer satisfaction. The data related to the interactions made using office phone systems is recorded in this CRM, and this includes phone calls, SMSs and even voice recordings.
What Are The Benefits Of Voip-Crm Integration?
According to those offering business phone services, the integration of these two technologies comes with so many benefits and the best ones are discussed below.
Real-Time Call Data
As mentioned above, VoIP-CRM integration eliminates the need to enter customer data into the CRM database. A good amount of time is saved that staff can use to boost their efficiency and productivity. This integration also provides a streamlined way to manage customer data.
Better Customer Satisfaction
VoIP feature working in sync with CRM technology provides personalised experiences to the customers and ensures higher customer satisfaction. This integration allows businesses to create better rapport and build better customer relationships to increase customer retention rates. Finally, the lower usage cost makes CRM and VoIP integration a highly demanded technology in different industries and businesses.
Communication Solutions Australia 